![]() ![]() ![]() Initially starting out as a book seller, the retailer's assortment quickly expanded to include almost all other conceivable consumer merchandise as well, including those stemming from the Star Trek franchise, in the process becoming an important distribution partner for the franchise, if not the most important one where its merchandise – in both physical and digital manifestations in regard to the print, and home media entertainment formats – is concerned. It was founded on 5 July 1994 by Jeff Bezos, an avid fan of the Star Trek who had a brief cameo in Star Trek Beyond. is the world's largest online retailer and is headquartered in Seattle, Washington, USA. ![]()
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